Broker Clear debuted its campaign focused on the NBA world, called “Every Share You Take Defines Who You Are,” this Thursday (2).
In partnership with Band, which owns the broadcasting rights for the league, this is the brokerage’s first open TV campaign and will be broadcast during NBA broadcasts.
Advertising VTs will be 24 seconds, between game breaks, in reference to the same time a basketball team has possession of the ball. “The idea is to create an immersion between the basketball player’s tension of needing to define an attack in a few seconds, with the challenges of those who trade in the stock exchange. This was only possible due to the Band’s opening to create this new format”, explained Bruno Sattim, Marketing coordinator at Clear.
According to the note sent to the press, the objective of the campaign is to create a connection between the brokerage and the public of high-performance sports. “Over the years we have done a lot of market research and we have identified that some universes are very fit with our brand. Those who operate on the Stock Exchange need to have a lot of knowledge, application and statistical analysis to achieve good performance and performance. Exactly all the attractions of those who like to follow the high level North American basketball”, added Satin.
The action’s ambassador is Brazilian Leandrinho Barbosa, assistant coach of the Golden State Warriors and former player in the US basketball league, and includes quotes to the brand during TV broadcasts, as well as exposure on digital channels (YouTube, Instagram , Facebook, LinkedIn, among others).
