With more than 25 years of experience in the market, Alexandre Kavinski, CMO of the i-Cherry and Mirum agencies, has been a member of the entity since his arrival in Brazil and has chaired the Search Committee, now defunct, on different occasions.
The IAB Brasil (Interactive Advertising Bureau) has announced Alexandre Kavinski, CMO of i-Cherry and Mirum agencies, both of the WPP group, as chairman of the Data and Hearings Management Committee. With more than 25 years of experience in the market, the professional has been a member of the entity since his arrival in Brazil and has chaired the Search Committee, now defunct, on different occasions.
“The work that has been carried out by the IAB over the years is of great importance for the digital marketing area. Being part of a Committee whose main objective is to develop, improve and disseminate technical standards and good practices for the efficient use of data, without leaving aside the current regulations, is a recognition and a joy for me to be able to contribute to the development of the area,” says Kavinski.
Throughout his career, the executive worked with several companies such as Coca-Cola, Microsoft, Avon, Americanas SA, Ford, J&J, 3M and MasterCard. After a period in the American market, where he helped to develop the Performance Marketing area, including search, social and programmatic media at Mirum USA, he returned to Brazil in 2019 to apply the new practices and processes in the two agencies, i-Cherry and Mirum, where he currently serves as CMO.
