Carnival becomes more colorful with Tridentbrand yes Mondelez Brazil. The campaign for the biggest party in the country, which was a great success in the last carnival, continued in 2024. With the concept ‘Destrave a Boca no Carnaval’, the project developed by Leo Burnett Tailor Madefeatures Ludmilla’s participation at different times.
The song Destrave a boca, created by Leo and performed by singers Ludmilla and Fernandinho Beat Box, remains the main track of the campaign, and is available on YouTube. Trident will also be present in the boxes of N1, Carvalheira and was present at CarnaUOL.
The brand is also one of the major sponsors of Fervo da Lud, Ludmilla’s block, which will take place in Salvador and Rio de Janeiro, on the 8th and 13th, respectively. Together, they have an audience of more than 2 million people. The singer will also produce content on her social networks and sing Destrave a Boca in her trio, live, for thousands of revelers.
In addition to Ludmilla, the brand has the participation of other influencers such as Cleo Pires, Sabrina Sato, Jade Picon, Malu Borges, Luccas Abreu, Clara Garcia, Malu Borges and many others.
Continuing the brand’s presence at major events, Trident celebrates life and diversity at Brazil’s biggest popular festival, Carnival. Furthermore, we were very motivated and happy to be able to renew our partnership with Lud and Fernandinho, which was a great success last year. And of course, as the mouth is the protagonist of this celebration, we want to further enhance the experiences and raise the level of enjoyment, with our new Cool Raspberry flavor from the Trident Max line. says Isabela Zyad, Senior Marketing Manager for Candies and Gummies at Mondelz Brazil
The digital campaign began running on January 15th and will run until the end of February, and the first activations took place at CarnaUOL. The brand will also promote fun actions at different events such as signs with funny phrases, Instagrammable panels, kiss cam, Billboard and photo opp. To learn more, follow Trident on social media.
TECHNICAL SHEET
AGNCIA: LEO BURNETT TAILOR MADE
TITLE: UNLOCK YOUR MOUTH AT CARNIVAL
PRODUCT: TRIDENT XSENSES, 5S AND 14S
ADVERTISER: TRIDENT
CCO: FERNANDO DINIZ
COO: FABIO BRITO
VP DE CRIAO: VINICIUS STANZIONE
CREATIVE DIRECTOR: ALESSANDRA SADDOCK, LUIZ FILIPIN AND FELIPE MASSIS
WRITER: BRUNO KUNINARI
ART DIRECTOR: VITOR PRADO AND MATHEUS VALLERY
DIGITAL CREATION: N/A
CONTENT DIRECTOR: WAGNER XIMENES
CONTENT: FILIPE BORTOLOTTO, MILENA FELIX
RTV: N/A
EDIO AGNCIA: N/A
ARTBUYER: N/A
SERVICE: GUILHERME NOGUEIRA, DEBORA SARTORIO, AMANDA CHALLOUTS, JULIA AMARAL
MEDIA: RENATA CAOVILLA, GUILHERME PEDROSA, BRUNO GREGOROUT, GABRIELLE MARCOUIZOS, MARCIO SANTOS, JULIA TOSCANO, LEONARDO MAIA
PLANNING: MARIE ALONSO, MURILO FEDELE, VICTOR BARROS, BRUNO OLIVETTI
PRESS OFFICE: JEF MARTINS, LEONARDO ARAUJO AND MAR FACCIOLLA.
CLIENT APPROVAL: LVARO GARCIA, ANNA CAROLINA MARTINS TEIXEIRA, ERICA MIGALES, ISABELA ELIAS, ROSE LIMA, RODRIGO MACEDO, GRAZIELLE COSTA, PEDRO STUDART, LARYSSA FARIAS AND GABRIELA LIMA
GLOBAL PRODUCTION PARTNER: PXP
ACCOUNT DIRECTOR: DANI PISTONE
EXECUTIVE PRODUCTION: FILIPE ANDRADE
PRODUCTION COORDINATION: BRUNO CUSTODIO / CECILIA DACHERY
Photos and Video:
FILM PRODUCER: MARKET
PHOTOGRAPHY AND VIDEO ASSISTANTS: RENATO MACHADO / DANIEL CARDOSO / MARCELO ANDRADE
EXECUTIVE PRODUCTION: NILZA FORTE
SERVICE: DANIELA MERCADANTE
SET PRODUCTION: RICARDO CREPARDI
COSTUME DESIGN: GRACIELA MARTINS
PHOTOGRAPHY AND VIDEO DIRECTION: BRUNA LUCENA AND GABB
MONTAGEM: GABB / PXP
CASTING: MERKAT
CATERING: SUCULENTA
PR PUBLICIS GROUP:
DIRECTOR: LEONARDO ARAJO
COORDINATION: VAL MACHADO
LOURES CONSULTORIA:
PRESS SERVICE MONDELZ BRAZIL BRANDS
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