Campaign was created by Amply and titled “Atto Sementes: You can count on us!”
Atto Sementes announced the launch of a new campaign that aims to highlight the company’s cost-benefit and highlight the advantages offered to agricultural producers, adopting an approach that combines rationality and emotion.
The piece, created by Amply, titled “Atto Sementes: You can count on us!” and emphasizes the importance of reason when calculating and quantifying the true gains for the harvest, at the same time as it promotes an emotional connection, by showing that producers can count on the company throughout the planting process.
”The concept behind the campaign stands out for the duality of the expression ‘You can count’, which, in the rational aspect, encourages farmers to analyze the advantages offered by Atto, while, in the emotional aspect, it strengthens the relationship of partnership and trust with the brand in all situations”, stated Fred Siqueira, Co-founder and CCO of Ampfy, .
