Piece, created by Dentsu Creative, has the message “Trust, just add hot water!” and have 360 disclosure
Nissin Foods do Brasil announced the launch of the main Cup Noodles campaign for 2024, which will feature 360 communication to highlight the benefits and practicality of the product.
The piece, created by Dentsu Creative, has the slogan “Trust, just add hot water!” and stars comedian Igor Guimares, who is placed in various everyday situations to highlight the consumption of Cup Noodles anywhere and at any time.
“We believe that modern life demands quick solutions and Cup Noodles meets this need perfectly. We want to simplify people’s routines, without them giving up flavor and quality. Participation in the film connects with Nissin’s way of communicating , always with humor and a lot of relaxation”, says Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
The campaign will run until March 15th and includes insertions in the digital environment, at points of sale, merchandising, press and film.
In addition, the program will also be broadcast exclusively on TV, on Globo Impacto and will feature merchandise on the program The Noite, starring Danilo Gentili.
“Cup Noodles is a super practical and tasty product and to further reinforce consumer engagement, we believe in the power of humor to make people laugh and have fun. For this, we brought in Igor Guimares, a great comedian, who fits perfectly with the brand language and reinforces engagement with our audience”, added Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
