Created by Euphoria Creative, the series called “Desenterradas” will show the influencer at the event that celebrates the league’s idols
Hellmann’s and the NBA began a new chapter of the partnership signed in 2023 and presented the campaign “If you play at Hora H da NBA”.
As part of the initiative, the brand announced Fred Bruno, from the Desimpedidos channel, as an action ambassador and took the journalist and influencer to the NBA All-Star Weekend, a weekend that celebrates the stars of American basketball and which, this year, will go take place between February 16th and 18th, in Indianapolis, USA.
Throughout the weekend, Hellmann’s will be responsible for covering the main moments of the event on its social networks, through “Desenterradas”, which will show Fred Bruno completing some challenges.
“Our partnership with the NBA continues this year, maintaining the focus of putting fans at the center of our actions. With this marathon, we want to give basketball lovers a taste of what it is like to be at NBA All-Star Weekend and Fred comes as a perfect combination for every ‘H Hour’ of this season is to represent a legion of NBA lovers”, said Carolina Riotto, marketing director for the Food category at Unilever in Brazil.
With the campaign created by Euphoria Creative, the brand invites the public to play in the main basketball moments along with its product lines in partnership with the NBA.
