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Juliana Cury replaces Igor Puga at Santander
Igor Puga left the bank on December 20, 2023
Juliana Cury is the new head of Santander’s marketing division. The executive replaces Igor Puga, who left the bank on December 20, 2023. Having worked in the marketing structures of Ita and Burger King, Juliana will assume the position in the coming days.
The executive will rely on the work of BETC Havas to develop retail and institutional campaigns. The agency led by Erh Ray was hired in 2023 due to international alignment. Previously, the bank was served by Suno United Creators, then hired by Igor Puga to replace the extinct TribalDDB.
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