Ao was created in partnership with the agency HNK Lab
In its new campaign, Amstel invites the public to be who they are. The action, created in partnership with the HNK Lab agency, will feature the participation of prominent influencers, such as Gil do Vigor, Carter Batista, Ale Xavier, among others.
In the main 30-second film, each influencer appears in typical moments that reflect feelings such as freedom, authenticity, empowerment, excitement and unity.
The new campaign will be a central element in the brand’s activities throughout the year, with special emphasis on significant dates and events such as Carnival, Pride actions, Libertadores, proprietary projects and major festivals in which Amstel is present.
“About the concept, when we say that there is an incomparable flavor of being ourselves, we are talking about its inspiring character and also about the product itself. Only Amstel has Dutch yeast, only Amsterdam pure malt. So the concept is true desired but also practiced”, said Luciana Elaiuy, creative leader and executive creative director at HNK Lab.
