Action carried out by Faro.Ag took place between the 2nd and 14th of February and was open to the public for 64 hours
Corona, in partnership with WeWork, took Anywhere Office to the beaches of Maresias and Rio de Janeiro. The space offered free rental, Wi-Fi, air conditioning and decompression spaces, as well as a happy hour at the end of the day overlooking the sea.
In line with the beer’s positioning, the action carried out by faro.ag took place in Maresias on the 2nd and 5th of February, while visitors from Rio de Janeiro took advantage of the itinerant office on the 8th, 9th, 12th, 13th and 14th.
People increasingly need flexibility and balance. The idea for activation arose from debates about the growth of home working after the pandemic and the search for quality of life. The Anywhere Office was a way of providing a new stimulus to people’s work and bringing them closer to the brand through relaxed, outdoor moments, explained Juliana Celia, customer service coordinator at faro.ag.
In total, it took 20 days to produce the scenography and 95 hours for operations, which included preparation, opening to the public and maintenance. The project team worked for around 24 hours and directly involved 10 people from the agency.
Anywhere Office was open to the public for 64 hours, with capacity for up to six people to use it at the same time. The space was reserved via a ticket platform or in person and the maximum stay was 2 hours per visitor.
