The company teamed up with the artist Juliana Fervo and will have an Instagrammable panel on the bookshelf
EMS announced that it will use its space as a sponsor of the Rio Open 2024, to officially present its recently acquired line of intimate soaps, Dermacyd, in an event that will feature painter and muralist Juliana Fervo.
Throughout the event, anyone who visits the company’s stand will come across an Instagrammable panel whose painting depicts a woman with a striking and multicolored identity with floral graphics.
According to the company, the piece is a way of paying homage to both the product’s consumers and the wonderful city. The art will be available for photographs throughout the competition, which takes place between February 17th and 25th, at the Jockey Club in Rio de Janeiro.
Dermacyd is a leading sales brand specialized in women’s intimate care and hygiene. To live up to all this success, we chose a renowned tournament with international reach to reinforce that we will build an even stronger, more mature brand that will now have more solutions aimed at women’s health, said Cnthia Ribeiro, Commercial and Marketing Director of the EMS Brands and OTC business units.
After the Rio Open, the painting will be auctioned and the proceeds will go to a non-profit organization.
