The influencer leads the Desinterradas series during the NBA All-Star Weekend with moments of entertainment and gastronomy.
The partnership between Hellmanns e NBA will receive a special activation in 2024. The brand, which owns the league’s sauces category in Brazil, announced that journalist presenter Fred Bruno, from the Desimpedidos channel, is the ambassador for the NBA’s Se Play at Hora H campaign.
This news kicks off the company’s various initiatives over the next few months with the largest basketball league in the world.
Check out the presentation video of this partnership below:
Fred is present at NBA All-Star Weekend, a weekend full of activities that annually celebrate the NBA and bring together the league’s best players, including the highly anticipated NBA All-Star Game. This year, the event takes place in Indianapolis (USA) between February 16th and 18th.
Throughout this weekend, the brand covers the main moments of the event on its social networks through the Desenterradas series, with digital content created from fan to fan, in which Fred must complete several challenges.
Watch the first challenge:
With the eyes of a fan, the YouTuber puts his entertainment skills to the test and transmits everything from interactions with fans, to the experience in the stadium during the match, the all-star game, the halftime show, local culture and gastronomy around the stadium. event.
Our partnership with the NBA continues this year, maintaining the focus of placing at the center of our actions what moves the sport and also moves us: the fans. With this marathon, we want to give basketball lovers a taste of what it is like to be at the NBA All-Star Weekend, in a very different way than what has been seen before. Good-natured, fun and an admitted basketball fan, Fred arrives as a perfect combination for every Hour of this season and to represent a legion of NBA lovers, said the Marketing Director of the Food category at Unilever in Brazil, Carolina Riotto.
In the coming months, Hellmanns will also bring new experiences, activations and exclusive products for the season to the public.
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