New visual identity pays homage to the wholesaler’s history
Assa will celebrate its 50th anniversary in 2024 and, to celebrate the date, it presented its new logo.
The visual identity revitalizes and reinforces the company’s symbolism, incorporating modern design and typography, taking into account the positioning adopted in 2023, “For everyone, from Sun to Sun”.
The new logo highlights a rising sun, while also paying homage to the origin of the wholesaler’s name, as “Assa” originates from the Japanese word “asahi”, which means “morning sun”.
“Currently, Assa is present in 1 in every 4 homes in the country. We are proud of our achievements, this historic moment marked the right choice for the modernization of our brand. The new logo represents the continuous development of a brand that works tirelessly, from sunrise to sunset, to be part of the daily lives of more than 35 million customers who visit us monthly”, said Marly Yamamoto, the Company’s Executive Director of Marketing and Customer Management.
In collaboration with Troiano Branding, a study of the brand was carried out to understand its strengths and improve them for the new logo.
From February 19th, the new logo will be available at all of the brand’s digital touchpoints and all of the Company’s stores opened in 2024 and 2025 will already have the new visual identity.
