BETC Havas will be responsible for Multiplan’s 50th anniversary

Campaigns signed by the agency will feature online and offline actions

Multiplan chose BETC Havas to be the agency responsible for the project to celebrate the company’s 5th anniversary. The choice was made through a competitive process.

The campaign that will celebrate the company’s half century will feature a series of online and offline actions.

“For us at BETC Havas, it is a matter of great pride to be able to participate in the celebrations of this important date for a brand that is a reference in developments in Brazil. We are excited, engaged and eager to put this magical campaign on the streets”, stated Flavia Braga, general director of BETC HAVAS Rio de Janeiro.