In partnership with O Globo, Hub offers insights into health and pensions for everyone.
With the mission of caring for and ensuring a long-lasting and protected future for everyone, the Group Bradesco Seguros created Hub Longevidade, in partnership with The globe. Made possible by AlmapBBDO, the space is dedicated to promoting the importance of longevity for Brazilians and addressing new developments in research, exercise, well-being, aesthetics, health, life and pensions, in addition to columns written by experts in the field, such as gerontologist Alexandre Kalache.
The project will have publications in the online and printed versions of the newspaper, according to the schedule:
- Mondays: topics in the world of Life (Ambiente Digital O Globo)
- Thursdays: agendas in the Social Security universe (O Globo Digital Environment and Print in the Economy section);
- Saturdays: agendas in Sade’s universe (O Globo Digital Environment and printed in Sade’s notebook).
For the Group’s Marketing Superintendent, Ana Claudia Gonzalez, this is an opportunity to expand the culture of protection in the country.
The Longevity Hub’s mission is to bring quality information to more people, expanding knowledge about topics that are dear to us, such as longevity, health and financial planning, he highlights.
About the Bradesco Seguros Group
The Bradesco Seguros Group, the insurance conglomerate of the Bradesco Organization, has multi-line operations nationwide in the Insurance, Capitalization and Open Complementary Pension segments, working with companies that are represented in the respective segments: Bradesco Seguros, Bradesco Sade, Bradesco Vida e Previdência, Bradesco Capitalization and Mediservice.
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