O SBT do Bem, in partnership with Decor Social, launched the ‘A Casa dos Sonhos’ campaign last Thursday (15). With the slogan ‘Well cared for dreams to give new meaning to the future’, the brands seek to reaffirm their commitment to social responsibility, in addition to making a difference in the lives of those who need it most. The initiative’s main mission is to transform the reality of children and adolescents in care, providing well-being, through social design in the creation of safe and inspiring spaces, thus enabling healthy and happy development. Another goal is to obtain donations for the cause.
In this context, the SBT social platform took the initiative to sponsor part of the renovation of the Saica Santa Dulce shelter, in So Paulo, which shelters children and adolescents up to 18 years of age. The renovation was carried out in the “Brinquedoteca” (named “Garagenzyn”, linked to the teen theme of the TV ZYN product, from SBT) and in the “Community Room”. The spaces were carefully designed, aligned with the broadcaster’s identity, to offer a welcoming, safe, comfortable home with quality of life. The inauguration and delivery of the renovated shelter took place on December 3, 2023.
We thank Decor Social for the opportunity to embrace this noble cause. Together, we are committed to using social design to make a lasting positive impact on the lives of children and young people in care, providing them with not just a makeover, but transforming their home into a space that reflects care, comfort and inspiration. highlights Vanessa Anacleto, Marketing coordinator at SBT.
In addition to the physical renovation of these environments, SBT do Bem also sponsored the production of a main film, with Mirao Filmes, which documents the process of transforming the home. The material will be used in the campaign to raise awareness of the importance of the cause and motivate donations to this noble initiative.
“We are very happy and grateful with the support from SBT do Bem for the materialization of another “dream house”. Aligned with the purpose of promoting well-being in early childhood, the signature environments “Garagenzyn” and “Sala de Convivência reflect how we can create spaces through social design that promote positive memories that will impact a lifetime”, highlights Katia Perrone, president of Social Decor.
The campaign will include showing the film on TV, for 1 month, and digitally, for 2 months, in addition to digital pieces broadcast on SBT’s proprietary media. Access the official site for other information.
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