The operation will be led by founding partners Martin Montoya and Sabrina Guzzon
The strategic consultancy Truths was presented to the market this Monday (19), whose founding partners are Martin Montoya and Sabrina Guzzon. The operation will work in collaboration with agencies and consultancies from other disciplines to serve clients who seek to connect their brands to ‘cultural truths’.
With national and international experience, Montoya was president and CEO of agencies such as WMcCann, JWT, Edelman and BWC, and led the efforts behind iconic campaigns such as OMO’s Getting Dirty is Good.
Sabrina has more than 25 years of experience, leading projects for brands such as Volkswagen, C&A, Bradesco, Gol, Petrobras, Havaianas (for which she worked on the internationalization of the brand) and O Boticário.
The professional was also responsible for planning brands such as Claro, Pepsico and Audi, and has worked for the agencies AlmapBBDO and W/Brasil, and for communications vehicles from the RBS Group.
