Sponsors reflect the dynamics of BBB 24’s ‘Sincero’

Stone, Esportes da Sorte and Chevrolet were some of the brands that commented on the activity

The morning was busy in the Big Brother Brasil 2024 house. This Monday (19), the participants of the reality show were gathered to participate in “Sincero”, a dynamic that takes place every beginning of the week in the house and, this time, they had have to choose the letter from the family members of one of the people in the house to shred.

Inside the house, the activity was a cause for tears, fights and participants saying they were going to quit the program. On social media, more specifically on X (formerly Twitter), “Sincero” became one of the main topics.

The comments from the platform’s users ranged from dynamic praise to criticism, with people thinking that the program had gone “over the top”.

Some of the program’s sponsors also expressed their views on social media.