Executive joins Fernanda Antonelli, founding partner of the agency and will have Leandro Raposo as creative partner
The Cyranos is undergoing a reformulation and, with the arrival of Marcelo Reis in the corporate composition of the agency, it is now called Troup/Cyranos.
According to Fernanda Antonelli, founding partner of the agency, the choice of name reflects the moment in people’s lives and the way the company wants to work.
“A troupe in which everyone helps each other to put exemplary work on the streets. This spirit rescues what agencies have lost over the decades: lightness and the spirit of a group, made up of competent people who love what they do, committed in delivering solid and creative work, but above all, solving the brands’ problems and challenges, he declared.
Marcelo Reis, who was CEO of Leo Burnett in the country for the last 9 years, arrives at the company with the mission of combining creative and business vision and serving clients’ challenges.
When Fernanda invited me to be part of the company, I felt the feeling of infinite possibilities that I felt at the beginning of my career. The opportunity to channel it into an agency where we can work the way we believe in, with the peace of mind of not having to prove anything to anyone, combined with a bubbly, fair, happy and healthy professional environment is highly invigorating. Besides being able to count on the privilege of having Leandro Raposo as a creative partner, highlighted executive Reis.
