Digital transactions showed a significant increase, 38.8%, and face-to-face transactions, 21.2%. Physical purchases, however, concentrates the volume, with 78.9%.
The retail sector recorded a 20.5% growth in the amount transacted in 2021 compared to 2020, according to the Analysis of Consumer Behavior of Itáu, which uses data from the bank’s card area and Rede, a company of payment methods. Compared to 2019, a pre-pandemic scenario, the increase was 32.3%.
As expected, digital transactions showed a significant increase, an expansion of 38.8%. Purchases made in person, however, were not far behind, with 21.2%. The physical still concentrates most of the transactions, 78.9%.
According to Moisés Nascimento, director of Strategy and Data Engineering at Itaú, the trend is for digital to continue growing and having little effect on participation photography in the short term, the change will be better perceived in the long term. “It is the younger generations, represented by generations Z and Y, who drive this growth”, he explains.
The survey also shows that Brazilians are leaving home more. Tourism spending grew 53.8%; locomotion and transport – including boats and boats, App drivers, motorcycles, Public transport, Transport and Removals, Rail transport -, 33.3%; and culture, leisure and sports – including artists, drinks, bicycles, cinema, theater, parks, clubs, zoos and shows -, 29.4%.
The period also recorded an increase in spending on mental health care, an increase of 41% in the amounts transacted in psychology services compared to 2020. In services dedicated to pets, which helped many people throughout the pandemic, the relevant data , in addition to the 25.5% growth in the amount transacted, it is the 143.3% increase in online purchases.
Ageless education and technology
The compiled data also show other segments that have grown with the spending of Baby Boomers (born between 1945 and 1964) and Z (1965 and 1981). In education, the first group showed an increase in transactions of 34.3% and the second, 39.1%, compared to 2020. In technological solutions, the average spend was 10.9% and 11.9% higher, respectively , compared to the one spent in the previous year.
draws attention
The analysis brings information about some trends impacted by new behaviors or new technologies. One case is that of electric vehicle battery recharge transactions, up 62.5% compared to the third quarter of 2021. As it is a recent phenomenon, the time interval observed in the analysis is shorter.
And also the sale of hair, with an expansion of 40% in purchases compared to 2020. The item can be used by people who are going through hair transition processes, want to rescue their ancestry or by those who want to hide baldness, for example. . It includes the purchase of wigs (full lace, front lace, non lace) and hair for braids, extensions, megahair, among others.
