Short produced by Immigrant Studio and the communication strategy includes digital media, out of home and influencers
Nubank is presenting its new campaign starring actor Leslie David Baker. The piece shows the artist’s search for balance between organizing his financial life and experiencing everyday pleasures.
The film tells about the actor coming to Brazil to spend the end of the year, ending up falling in love with the country and deciding to stay alone because, to do so, he needs to go through the trouble of reorganizing his finances, taking into account expenses and bills. at this time the bank appears on the scene.
“Our goal is to show how Nubank can make people’s lives easier, by leaving complexity aside and offering simple services to give back precious time and allow them to focus on what really matters: their plans and personal life”, said Juliana Roschel , marketing director at Nubank.
The short is directed by Rodrigo Saavedra and produced by Immigrant Studio. The campaign’s media strategy includes digital media, out of home media and influencers.
For social media, the brand also prepared content for the American actor through cuts, memes and a game developed for Tik Tok.
