Project signed by FutureBrand So Paulo and the expectation that the company will reach other segments and expand the connection with the consumer
Piracanjuba announced the launch of its corporate brand, Grupo Piracanjuba, which brings together the brands Piracanjuba, LeitBom and the licensees Almond Breeze, Ninho and Molico. The branding project signed by FutureBrand So Paulo.
“We took the family DNA and Brazilian warmth, which are part of the essence of the Piracanjuba brand, to the new group. With this, we strengthened our roots as we set our sights on tomorrow, with opportunities for growth and innovation”, explained Ewerton Mokarzel, CEO and partner of FutureBrand São Paulo.
With the change, the expectation is that the Piracanjuba Group will be able to reach segments beyond dairy, expanding the connection with the consumer and allowing development in other categories, brands and businesses.
“Since 1955, we have earned respect because we are passionate about doing this. We have the privilege of putting the best food on the tables of so many families. All this taking into account that we are a genuinely Brazilian company, which generates thousands of jobs and income, and that prioritizes delivering maximum quality. The changes were properly planned, as we did not give up the history and connection with the partners we have built so far. We analyzed market opportunities, consumer needs and are open to new acquisitions and strategic partnerships that make sense for the Piracanjuba Group”, highlighted Luiz Cludio Lorenzo, president of the Piracanjuba Group. .
