The street clock located at 1,814 Avenida Paulista, one of the main points in the city of São Paulo (SP), was transformed into a cell phone-shaped freezer that opens vertically to reveal scenographic cold beers! The action is the first of its kind and marks the partnership between TIM e Ambevwith creativity signed by BETC HAS and coordination of JCDecauxworld leader in media out of home.
The special project endorses the TIM Pr Top campaign “Desce uma recharge”, which gives a discount on cold drinks at app do Z Delivery for TIM customers who recharge from R$ 15. The novelty is presented in a broad campaign that, in the rhythm of summer, promises to give a new meaning to recharging and popularize a new way of ordering beer in the hottest season of the year.
“We are very happy to join this partnership, which brings together two great brands that are part of the daily lives of many Brazilians, with a lot of creativity and data intelligence in out of home. Through our expertise, we aim to promote an even more memorable interaction for the brands’ audience”, says Joo Binda, General Commercial Director of JCDecaux Brasil.
Complementary to street clocks in the city of São Paulo, the partnership between TIM and Ambev will feature an OOH strategy in the São Paulo metro, with creatives in differentiated and high-quality formats. recall. This is the case of the Icnico da S, which is circular, and the Videowall of Consolão, which accompanies passengers along the escalator.
Follow Adnews on Instagrame LinkedIn. #WhereTransformationHappens
