Less than a month before the Stars’ Game, which will be held at the Ginsio do Ibirapuera, in So Paulo (SP), the New Basketball Brazil (NBB) yes Penaltyresponsible for the event’s sporting equipment, reveal to the public the uniforms that will be worn by athletes during the biggest sporting festival in Brazil.
São Paulo’s cultural identity appears on the uniforms of the Jogo das Estrelas (Photo: Disclosure / NBB and Penalty)
The four teams (Team Mrcio, Team Larry Taylor, Team Andr Ges and Team Elinho) will be represented by four-color uniforms: white, red, gold and black, respectively. Four influencers debuted the shirts at strategic points in the city: Henrique do Baska wore the black shirt at MASP. Bask wore the white shirt in the Peri Alto region. Binico posed for a photo with the red one at Beco do Nego, in Vila Madalena. To conclude, Thas showed the goldfish at Estao da Luz, in the Center.
Daniel Gama, art director at LNB, explains how the shirts that will be used in the Novo Basquete Brasil Star Challenge were created.
The initial idea for the shirts was to try to translate a little bit of everything that exists in the culture of São Paulo, which contains a mixture of various peoples from across the country. It features the city map as a texture. The SP24 font was made in the bomb graffiti style, known as picho, which is always very present in São Paulo. In the bar, in addition to the coordinates of Marco Zero, we also have the coordinates of the Ibirapuera Gymnasium, where the game will take place. And we never put Non Ducor Duco, which is the city’s motto, which means I’m not driven, I lead, which shows the pride of São Paulo residents, details.
In addition to producing the uniforms for the All-Star Game, including athletes, technical committee and referees, Penalty holds the naming rights for the Skills Challenge and also manufactures the official ball for the event and Novo Basquete Brasil.
The All-Star Game uniforms were very beautiful. I’m sure that the athletes from the four teams will enjoy the t-shirts, which have the quality of Penalty products and feature graphic elements that represent and pay homage to the city of São Paulol, added Rodrigo Montoro, president of LNB.
The dispute between the best players in the country will take place on March 16th. However, the Game of the Stars program starts on the 11th and runs until the 17th. On the 15th, anyone who goes to the Ibirapuera Ginsio will be able to watch the Penalty skills tournament, the three-point championship, in addition to the dunk competition.
The program will also be extensive for fans. In the fan zone you can find basketball clinics, compete in 3 x 3 tournaments, take part in the shooting challenge, as well as enjoy musical performances and urban art activities.
Information about the sale of shirts
NBB fans can secure game and training shirts for this edition of the All-Star Game through Virtual store of Novo Basquete Brasil. During the star weekend, it will also be possible to purchase at the physical store, set up especially for the event, in Ibirapuera Park.
Game shirts are being sold for R$179.00 and training shirts for R$149.00. The big difference this year is that until the 1st of March it will be possible to personalize the numbers and names of the shirts, with deliveries scheduled from the 13th.
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