Brand invited Blogueirinha, Pkllipe and Ingrid Ohara to promote awareness among the young public
Olla teamed up with three influencers to raise public awareness about the importance of discussing social education with an inclusive approach and good humor.
Alongside Blogueirinha, Pkllipe and Ingrid Ohara, the brand is once again investing in the creator economy to talk to generation Z.
To advance this approach, content creators will use their social networks to spread the message “Live your truths”, reinforcing the idea that everyone should be whatever they want, as long as they are protected.
“We are counting on these influencers to spread this thought, through humor, relaxation, informality and a language that we know young people consume nowadays”, stated Tlio Afonso, Senior Manager of the brand.
According to the Brazilian Institute of Geography and Statistics (IBGE), in the last ten years, there has been a significant reduction in the use of condoms among young people. From 2009 to 2019, the percentage of students between 13 and 17 years old who had used a condom during their last sexual intercourse fell from 72.5% to 59%.
“Inclusive sex education must challenge stigmas, recognizing and respecting diversity of gender, sexual orientations and individual experiences. The Freedom Council is part of our sex education platform DESENROLLA which has existed since 2022, and must play a key role in maintaining this dialogue ongoing throughout the year, representing a crucial step towards empowering people to make informed decisions about their sexual health and relationships,” the executive added.
