Developed by Ogilvy Brasil, the communication was designed through research carried out with the brand’s consumers
Nescau announced the launch of a campaign that aims to highlight the flavor of chocolate milk, entitled “If it has Nescau, it has more flavor”.
The piece, designed by Ogilvy Brasil, was designed based on research carried out with consumers to understand the main motivators for choosing the brand, resulting in a communication that unfolds in three phases with the occasion of consumption in focus.
“Nescau has been part of the lives of Brazilians for over 90 years. Whether on the breakfast table, in the afternoon snack or in recipes, Nescau is the main ally of families. The iconic flavor of Nescau is striking and is part of everyday life of people, and that’s why we want to highlight one of our greatest qualities”, said Luana Carvalho, the brand’s marketing manager.
The campaign begins in February with posts on the brand’s social networks, TV vignettes, OOH media and social media.
“We know that the flavor of Nescau goes beyond the palate or a single occasion of consumption. It was with this truth coming from the consumer that we came up with a campaign that talks about the product, but with a language that is literally on the lips of the people “, added Teco Cipriano, Executive Creative Director.
