CEO highlights the relevance of service integration to face challenges in the era of digital communication, highlighting the search for cohesion
InPress Porter Novelli, an agency with more than three decades of experience, has a trajectory marked by creativity and credibility, born in 1988 through the vision of journalists Kiki Moretti and Ivandel Godinho. Initially established in a small room in Ipanema, Rio de Janeiro, with five employees, the agency grew with a focus on becoming one of the largest in Brazil, currently having around 500 professionals and a global presence.
Roberta Machado, CEO of InPress Porter Novelli, highlights the significant transformations in the corporate communications market in recent years. The market has undergone changes driven by technological advances, changes in information consumption patterns and a growing demand for transparency in relations between companies and the public.
The proliferation of digital platforms has revolutionized the way companies communicate, allowing direct interaction with their audiences and the building of closer relationships. This change in the dynamics of communication has led consumers and stakeholders to be more demanding regarding the authenticity that brands promise and the attitudes of corporations, considering their real contribution to society, he adds.
For her, reputation management and the quality of relationships with different stakeholders came into the spotlight as determining factors for generating value for corporations. In a time of constant changing scenarios, corporate communication gains a strategic role in making decisions with an impact on brands and businesses.
Read the full article in the propmark February 19, 2024