In addition to the pre-sale, Porto Bank Credit Card customers will have a special discount of 20% and payment in up to 6 interest-free installments.
Whoever browses the application Porto In the next few days, you will certainly be surprised by something new: the candle that is the company’s symbol will be frozen and it will not be by chance. The action announces the start of exclusive pre-sales for Porto Bank Credit Card customers for the show Crystal, by Cirque du Soleil, all done on ice. Presented by Porto, the tour will have a season in Rio de Janeiro, from June 13th to 23rd, at Rioarena, and in So Paulo, from July 5th to October 6th at Parque Villa-Lobos.
Pre-sale
Porto Bank Credit Card customers will have access to a pre-sale from February 22nd, offering cardholders (and their dependents) a special discount of 20% and the convenience of paying in up to 6 interest-free installments. This benefit will be granted until March 10th and interested parties can purchase up to six tickets per CPF. All sectors are included.
Sales to the general public will take place from March 12th and tickets can be paid in up to 3 installments. In the general sale, Porto Customers can enjoy a 10% discount, in addition to paying for tickets in up to 6 interest-free installments.
On the Cirque du Soleil tour, be careful Porto
Porto, which last year supported initiatives such as the The Town and the GP So Paulo de Formula 1recently launched its communication platform Todos CUTE Porto, which reinforces the essence of the company to the external public with the aim of generating connection and bringing the brand even closer to consumers.
We want to be connected with people and our businesses. It’s not just sponsorship. Through the show, we want to showcase our ecosystem of solutions and services, in partnership with our partner brokers, who are a very strong network for Porto. We will offer every care to those who are already customers and those who are yet to be. We are doing this with a culture and entertainment platform for everyone we interact with, from customers to partners, including the communities where we operate. We will have incentive campaigns focused on brokers with benefits so that they can also experience the magic of Cirque du Soleil, with exclusive sessions that they can invite their clients to. In your daily life or at a big show, be careful Porto, this will be our main message to the public, highlights Luiz Arruda, VP commercial and marketing at Porto.
Day M
In this specific project, which will permeate all of Porto’s communication fronts, whether offline or online, including advertising and PR, the entire team of partners will be involved. There will be specific moments when a stage with a more digital focus will be activated, another with a greater emphasis on OOH, that is, there is a well-structured communication strategy, in the same way that occurred in The Town, in the Rock in Rio and at the São Paulo GP.
Concept
Crystal integrates the dazzling art of ice skating with gravity-defying stunts, setting a new milestone in the company’s 40-year history. This unique production promises an immersive experience that combines the charms of skating with the emotion of aerial performances. In So Paulo, the show will be presented in the largest tent that Cirque du Soleil has ever brought to Brazil with a capacity for 3,582 seats, occupying 6,300 square meters and 20 meters high. This structure travels in 45 containers and takes around 30 days to be completely installed on site.
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