Created by DM9, it will be disseminated on closed channels, digital platforms, in cinemas, radio spots and out-of-home communication
What advice would you give someone to live better? This is the question that permeates the new Care Plus campaign, which aims to reinforce the brand’s values and purposes towards actions for a healthier life.
The play, created by DM9, has a light, human and emotional narrative, in addition to showing people of all ages sharing their advice for a better life.
The testimonies are accompanied by the song “Think Twice”, composed by the duo Groove Armada (Andy Cato and Tom Findlay) and singer Neneh Cherry, and the film ends with the phrase Care Plus health plan. The Plus Side of Health
We are looking for a human and close way to talk about how we are going to live better in the coming years”, said Laura Esteves, VP of creation at DM9.
The campaign features 30, 45 and 60 second films, which will be broadcast on closed channels, digital platforms and in cinemas. The media plan also includes radio spots and out-of-home communication.
More than reinforcing our purpose, this year’s campaign endorses a characteristic that is part of Care Plus’ DNA: active listening. Every day, we are invited to listen and incorporate this advice and reflections into our lives because this is what brings the client closer to us and allows us to live our purpose of helping people live longer, healthier, happier lives, creating a better world, concluded Vivian Bennett, customer director at Care Plus.
