Signed by Messs, the piece has 360 advertising that integrates activations on TikTok, Instagram, Pinterest and X, formerly Twitter
Boticário announced the launch of its perfumery line for the home, Casa 214 and, to communicate the news, it is presenting the campaign “Where Does Your Essence Live?”.
The piece, designed by Messs, shows the spaces of a house gaining movement with the stories that were lived there. The film features the characters living routine moments, but which become unique in their own way and put items from the Casa 214 line in the spotlight and stars Stephanie Ribeiro, Guto Requena and Anna Fasano.
“We are investing in a new line that carries the evolution of our expertise in perfumery, now with aromas for the home, leveraged by the residual comfort, elegance and freshness, which we explore in our robust portfolio. The choice of design, aroma and detail of each The space of a house tells a unique story, and Casa 214 arrives to strengthen this singular narrative, as a powerful and transformative manifestation of identity for each consumer”, said Marcela De Masi, executive director of branding and communications at Grupo Boticrio.
The campaign videos are available on the brand’s social networks. Digitally, communication features 360 advertising that integrates activations on TikTok, Instagram, Pinterest and X, formerly Twitter.
The public will also be able to experience the brand between February 24th and March 23rd through an activation available at Boticário Lab, located on Rua dos Pinheiros and Shopping Morumbi, in So Paulo, and at Shopping Ptio Batel, in Curitiba .
