Bank and agency offer interactive activities and prizes at a stand at the event.
O Santander Brazil is making a prominent presence in the Rio Open 2024, the main tennis tournament in Latin America, will be held from February 17th to 25th, at the Jockey Clube Brasileiro, in Rio de Janeiro. As a sponsor for the seventh consecutive year, in addition to having its brand visible in the event’s communications, it is the first company to present a two-story stand at the venue.
In partnership with the bank, the .be agency communicates who is responsible for the space at the event. In this sense, sports enthusiasts who visit the stand have the chance to enjoy a unique and visually attractive experience, with games and interactive activities available to the public.
The Santander stand offers a combination of fun, personalization and prizes. Visitors to the event can take photos using artificial intelligence, win a personalized gift by playing in the prize hurricane machine or even personalize Fila products purchased at the event’s store by paying with their Santander card. Santander Select customers will also be able to enjoy an exclusive space to relax between departures.
When we received this challenge we knew we had the chance to do something really special. The event has all the atmosphere of a major sporting event and means that the Banco Santander space conveys the importance of this sponsorship and the importance that sport has in the lives of its customers, which was something we brought up when we started planning this project. We wanted to bring the best experience to everyone who visited the space. A fully air-conditioned stand to withstand high temperatures and lots of fun. Select customers can also choose to stay on the stand’s mezzanine, have a glass of sparkling wine and watch the games in this exclusive environment. concluded Cris Albuquerque, founding partner of .be comunica.
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