Piece titled “Every Day” reinforces the company’s positioning and will be officially launched on February 27th
Loungerie launched its new institutional campaign called Todo Dia, which reinforces its positioning in the market of being focused on female well-being.
The piece uses the mix & match concept and focuses on a variety of colors, models and bodies. Furthermore, the brand is also investing in new models and shapes of tops and bottoms.
Our goal is to embrace all types of bodies and moods, so that we can be present in women’s daily lives with pieces that bring quality, comfort and versatility to any occasion. This new Loungerie campaign reflects the infinite possibilities that open up to a woman who knows herself and knows what she likes and wants, at all times”, stated Patricia Elias, Marketing Director at Loungerie.
For the campaign photos, the brand opted for a production that refers to the comfort of home and the Todo Dia campaign, as well as the new Loungerie launches, will be launched from February 27th on channels both on and off the country.
