The line will be on sale for Easter and will have messages such as “Cheers”, “I Love You”, “With Love” and “Thank You”
Lacta is expanding its packaging portfolio for Easter and, from now on, the company also has variety boxes that will feature messages of affection.
The Lacta Favoritos packaging will contain messages such as “Cheers”, “Te I Love”, “With Love” and “Thank You”, while the Sonho de Valsa and Ouro Branco box has an edition with “Te I Love”.
“Variety boxes are among consumer preferences throughout the year, but they gain even more prominence during Easter. We combine this with the brand’s purpose of nurturing relationships and bringing people together through chocolate, offering yet another way of giving a gift”, explained lvaro Garcia, vice president of marketing at Mondelez Brasil.
The line comes to complete the investment in gift packaging started by Lacta during Christmas, when the brand launched personalized milk chocolate bars.
