In the new position, Andrea Dallevo becomes responsible for supervising development, acquisitions and content in the artistic area
RedeTV! announced the promotion of Andrea Dallevo, who will now have the role of head of content & programming strategy.
The executive will take over this Friday (23) and will be responsible for supervising development, acquisitions and content in the artistic area, in addition to the strategic elaboration of the broadcaster’s programming schedule, with the aim of contributing to the evolution of the audience, delivering entertainment and quality information to the viewer.
Within the scope of the new management, Andrea will also play a strategic role in the interface with the Commercial area to strengthen partnerships in the market and encourage the creation of formats, expanding the offer of products and services in the RedeTV portfolio! across its multiple distribution platforms.
Graduated in Journalism from PUC-So Paulo and in Cinema from FAAP, the professional worked as director of Acquisitions and New Contents at RedeTV! since 2023, when she returned to the position she held between 2012 and 2014, in her first stint at the broadcaster. Before that, in 2010, she was part of the Journalism editorial team at RedeTV! in Rio de Janeiro.
