New Doris ecosystem allows consumers to visualize the fit of clothes on their bodies through AI.
A Doris present its innovative ecosystem in Web Summit Qatar, a shopping experience that unites e-commerce and traditional commerce for mutual benefit and creates the future of customer and retailer experiences. The company’s advanced AI technology allows retailers to integrate an infinite variety of apparel images. This provides customers with a unique experience, allowing them to virtually try on products of various sizes, perfectly integrated with their own body image, anytime and anywhere, whether in-store or online.
At the Web Summit, the company will showcase its Doris Widget, an e-commerce solution, and present the Doris Magic Mirror. The new solution revolutionizes the way customers try on clothes in physical stores, offering an immersive in-store experience.
Marcos de Moraes, founder and CEO of Doris, highlights: “Doris optimizes choice and freedom of expression for both the retailer and the customer. We are excited to showcase our ecosystem in the Middle East during Web Summit Qatar, bringing the latest global innovations to fashion experimentation.
Launching in 2023, the Doris Widget transforms the online shopping experience, allowing consumers to mix and match various pieces and sizes, creating a personalized and immersive journey. With a simple and intuitive interface, it offers 96% accuracy in size recommendations. In this context, Doris launched Sizing 2.0, the company’s latest innovation, which allows consumers to visualize the fit of different sizes of items on their bodies, providing autonomy to decide the ideal size based on their preferences and physique.
De Moraes adds: “Stores that adopted the technology saw an approximately three-fold increase in conversion rates, in addition to a 1.6-fold increase in the average basket value. We have also seen a significant reduction in returns, saving time and money for both the end customer and the retailer.
The startup will have a technology stand open to event visitors, allowing them to explore the latest in generative AI experimentation and precision offered by the Doris ecosystem.
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