Otima and Be180 took a campaign to one of the bus stops on Avenida Paulista to publicize the Aussie product line, Procter & Gamble.
Until February 21, the point, located at Avenida Paulista, number 2026, will receive a giant shampoo that releases flavored soap bubbles.
The ambiance, developed by Otima, is composed of four elements that aim to publicize the brand’s new ingredients and new packaging, which maintains its traditional purple color but gained a metallic effect and holographic effect on the famous kangaroo symbol.
In addition to the fiber shampoo, adhesive automotive paint and the soap bubble release device with a timer, the space also has an ambiance that includes lighting and stickers.
