Agency was the winner of the competition process; first initiative is scheduled for March
After a competitive process, VX Comunicao was chosen by Ecoponte to sign the campaign for the 50th anniversary of the Rio-Niteri Bridge. The first initiative is scheduled to begin on March 4th, coinciding with the anniversary of the bridge opened in 1974.
Since 2015, Ecoponte has been responsible for the operation and maintenance of the Rio-Niteri Bridge, one of the main road infrastructures in the country.
Since its inauguration, the Rio-Niteri Bridge has been much more than a connecting road between two cities; a symbol of connection, mobility and stories of thousands of users who use it daily.
Our goal is to highlight the stories and emotional ties that connect people Ponte Rio-Niteri, says Leonardo Ciannella, CEO of VX Comunicao.
