A TV network! announces Andrea Dallevo as the channel’s new Head of Content & Programming Strategy from this date. The executive will be responsible for supervising the development, acquisitions and content in the artistic area, in addition to the strategic elaboration of the broadcaster’s programming schedule, with the aim of contributing to the evolution of the audience, delivering quality entertainment and information to the viewer.
Graduated in Journalism from PUC-So Paulo and in Cinema from FAAP, the professional worked as director of Acquisitions and New Contents at RedeTV! since 2023, when she returned to the position she held between 2012 and 2014, in her first stint at the broadcaster. Before that, in 2010, she was part of the Journalism editorial team at RedeTV! in Rio de Janeiro.
Also specialized in photography, Andrea has extensive experience in audiovisual production, cinema, advertising and television. Throughout her career in the communications market, she worked on developing scripts, covering events, producing short films and directing documentaries.
Within the scope of the new management, Andrea will also play a strategic role in the interface with the commercial area to strengthen partnerships in the market and encourage the creation of formats, expanding the offer of products and services in the RedeTV portfolio! across its multiple distribution platforms.
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