Ana Paula Sanchez is the first change announced after Fernando Diniz took over as CEO
Leo Burnett Tailor Made announced the arrival of Ana Paula Sanchez as vice president of media and data. This is the first strategic change that has taken place at the agency since Fernando Diniz took over as CEO, around two months ago.
Coming from Amazon, Ana Sanchez brings with her expertise in “customer obsession”, which combines a vision of integrated media, commerce and data insights to create consumer journeys that are efficient and also engaging.
According to Ana Sanchez, her experience in “customer obsession” uses data, channels and technologies to guarantee integration and assertiveness of the brand’s actions at the consumer’s moment.
“We will further strengthen Leo Burnett’s position as a leader in integrated solutions, because commerce is about assertiveness, about capturing the right moment for people in their consumer journey and being part of it in the most appropriate way possible”, explains Ana Sanchez.
