Companies will sell and manage advertising on LED panels on dealership highways in RJ, SC and RS
In partnership, companies start to sell and manage 90 digital panels in squares in Rio de Janeiro, Santa Catarina and Rio Grande do Sul
Retail Media and Grupo Imobi won out-of-home digital media assets at CCR Group toll plazas.
In this strategic partnership, the joint operation of the two companies assumes responsibility for the marketing and management of advertising on LED panels distributed in 12 points along the highways controlled by the concessionaire in the states of Rio de Janeiro, Santa Catarina and Rio Grande do Sul.
The collaboration brings together the expertise of the Imobi Group with national coverage and that of Retail Media, operating in this segment through M3DOOH, its urban media arm.
The new contract also involves the renewal of equipment. The aim is to provide unique opportunities to advertisers from different sectors, both locally and nationally.
