QR codes reveal explanatory videos about supplements, exercises and muscle groups.
A ON Optimum Nutrition, a global leader in sports nutrition and lifestyle and recognized for having the best-selling and award-winning Whey Protein in the world, brings Cau Reymond as the protagonist of its new digital campaign in Brazil. The brand’s challenge to the renowned actor, who has had to play countless characters in his 24-year career, was having him tattoo a QR code, which provides information about the benefits of dietary supplements.
The idea is that, when scanning the tattoo codes, which will be broadcast on the actor’s and ON’s social networks, explanatory videos about the exercises, muscle groups and supplementation will appear. With content developed by renowned nutritionist Daniel Coimbra and trainer Norton Mello, the objective is to bring more knowledge to the public who are looking not only for results in the gym, but, mainly, a healthier lifestyle.
Through this campaign, we want to demystify the common thought that dietary supplements are only for professional athletes or bodybuilders. Our products are designed and can be used for different audiences and objectives, says Natlia José, Marketing Director at Glanbia Performance Nutrition, a world leader in healthy nutrition for Latin America.
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