This being the fourth consecutive year that the brand sponsors the broadcast
Philco renewed its sponsorship of the broadcast of Frmula 1 on Band. This will be the fourth consecutive year that the brand has sponsored the broadcast.
The broadcaster has the broadcasting rights for the category until the 2025 season, with training and races also being shown on BandSports, on Grupo Bandeirantes radio stations and digital platforms.
Philco’s sponsorship will maintain the previous year’s advertising formats, including the Top 5 seconds, quotes and 30-second commercials during broadcast breaks.
It’s an opportunity that brings a lot of visibility to Philco due to the insertions during the broadcast, but for us, the most important thing is the public’s connection with our products, which provide an immersion in the sport. In this way, we achieved excellent results”, said Emanuelle Henche, marketing manager at Philco.
(Credit: Photo by Michal Wojcik on Unsplash)
