‘Mark in every detail’ the concept of action, which wants to draw attention to the ‘simple things’ in life
The Ginga agency is responsible for Kopenhagen’s Easter campaign. The idea behind the action was to invite consumers to take a break from the rush of everyday life to pay attention to details.
The concept created by the agency aims to draw attention to the possibilities present in simple things and in the connections that are formed with loved ones, in addition to valuing individual stories and the journeys taken.
With this, according to Ginga, it is possible to draw a parallel with the characteristic of Kopenhagen, a brand that equally values the details of artisanal making, the care and attention in the creation of each Easter egg and the choice of product ingredients.
The campaign tells real stories, in videos with the participation of names such as sisters Yara and Yaci S, Renata Merquior and Julia Queiroz, in which they tell a little about their lives and the details that marked them. And to show the artisanal making of the chocolate brand, there are videos recorded at the factory, located in Extrema (MG), in addition to humanized and product photos, videos of appetite appeal e assets 3D children.
