The action, created by SoKo, distributed pizzas in the Battle Royalle game
Heinz has re-entered the fray over ketchup on pizza, but this time the message is clear: “we want peace”.
Created by Agência Soko, the Squad Ket na Pizza action took place last Thursday (10), in a broadcast on Twitch, when gamer Henrique (@sharshock) gathered his team to distribute pizza to enemies during a game match Battle Royale.
With his character dressed entirely as a tomato, alluding to Heinz’s First Tomato campaign, the player stopped the game’s “war” and spread peace through the word of ketchup on pizza.
“In this war against ketchup on pizza, I’m on Heinz’s side. I like Heinz ketchup so much, I would put it on anything, actually”, commented Henrique, who led the live together with friends.