The agency will be responsible for the 360 service of the restaurants of the Bloomin’ Brands group, which also owns Outback
Mestia presented its two new accounts to the market: Abbraccio and Ausie, both belonging to the American group Bloomin’ Brands, which also owns Outback Steakhouse in Brazil
The agency will work with 360 communication – with strategy, creation, media, production and social media deliveries.
Mestia has experience in the gastronomy segment, as its history began 15 years ago with sales and creation of advertisements carried out on restaurant menus. From then on, the expertise escalated and, today, the agency owns a restaurant brand that operates 50 meters high – Dinner in the Sky.
“This achievement represents another step in the consolidation of Mestia as an agency that brings a distinct value proposition to its clients, based on collaboration as a way of producing deeper and more perennial solutions”, says Paulo Sanna, partner, CEO and CCO of Mestia.
The Abbraccio brand arrived in Brazil more than eight years ago and specializes in Italian recipes. Today, it has 16 units spread across the states of So Paulo, Rio de Janeiro and the Federal District.
Aussie, on the other hand, has 100 virtual operations across Brazil and two physical ones, one in São Paulo and the other in Rio de Janeiro. Its flagship menu is chicken sandwiches, in a Sweet&Spicy concept, and also has options with beef and vegetable proteins.
The agency is already launching its first action for Abbraccio to highlight Lucky Gnocchi Day. Traditionally celebrated by Italian restaurants every 29th (which in 2024 will also happen in February as it is a leap year), you should place banknotes under a plate of gnocchi on the date in question to attract prosperity.
