According to the OOH company, the objective is to improve the user experience and increase visibility for brands
With the aim of generating experiences and connections for brands and consumers, lines 4-Amarela, from ViaQuatro, and 5-Lils, from ViaMobilidade, on the São Paulo metro, received new equipment from JCDecaux. The LEDs were installed at Luz, Pinheiros and Santa Cruz stations.
On Line 4-Yellow, Estação Luz received an Icnico Led Corner, which allows it to display media with high resolution power and in 3D, while in Pinheiros, Icnico Espelhados will have the installation of a mirror to provide a unique experience to advertisers and passengers .
On Line 5-Lils, at Santa Cruz Station, a Curved Mega LED was installed, a unique piece of equipment on the capital’s metro network.
The screens will allow the creation of high-impact campaigns, in a qualitative, impactful and sustainable way. The resources reinforce JCDecaux’s leadership as a media player in the transportation sector and strengthen the company as a hub of possibilities, specialist in Programmatics, Technology and Data Measurement.
