The 60-meter mural is located on Avenida Juscelino Kubitscheck and represents the main values of the brand’s ‘jeito Zé de ser’ culture.
Zé Delivery entered into a partnership with the artist Camila Gondo to give color to one of its Distribution Units, located on Avenida Juscelino Kubitscheck.
The graffiti shows a group of people who interact, each with their own style, and who have the city atmosphere in the background. Among other factors, art aims to represent the gathering of people, enjoying the moment, the plurality of styles and voices, and living the urban space and its culture.
“This location is an important space for Zé Delivery to continue delivering cold drinks, quickly and at a low price to its consumers. The conception of art is in tune with the ‘Zé way of being’, which is what we call our culture, and which represents our values and what drives us in everything we do. In addition, it is a tribute to our ecosystem and our consumers, the ZéLovers”, commented Thaís Azevedo, CMO of Zé Delivery.
The work was done by Camila Gondo, in collaboration with the artist Ronah Carraro and the Marmota vs Milky studio, founded by the illustrators Carlos and Fabi. “The invitation I received was to give São Paulo a gift, to make the city more colorful, in an establishment that is on such a democratic street, where many people pass by. When I saw the potential for creation there, I called other artists, friends I admire and who could bring new perspectives. My work, for example, is related to Asian representation, to female empowerment, and in art for Zé these elements are mixed with different characters in fraternization, in a moment of ordering a drink on the app and receiving it with the crowd”, said Camila Gondo.
