Campaign signed by DPZ, and O2 was responsible for production
Campaign signed by DPZ for Seguros Unimed reinforces to the public that they are also experts in protecting people’s lives and property. Everything is done in a good-humored way and with an aesthetic that references advertising for pharmaceutical laboratories.
The initiative foresees entries into pay TV, radio, OOH and digital media, presenting each insurance as if it were a medical treatment that acts to end the customer’s pain.
In the home insurance film, the campaign presents the situation of a woman who arrives home, full of purchases, and finds the kitchen flooded due to a leaky pipe. With the unforeseen event, she becomes distressed, puts her hands on her head as if she were in pain, and then the plumber, assistance offered by a partner provider of Seguros Unimed, comes in as the remedy for this setback.
The dynamic is similar in the pieces about the dental plan, in which the character goes on vacation to surf and ends up breaking his tooth, but manages to overcome the unforeseen event supported by a solution from Seguros Unimed, and so also with life insurance, which shows a father worried when he found out he was having triplets.
All bear the final signature: if symptoms persist, a broker must be consulted, highlighting the important role of the broker as the main channel between the Insurer and the public.
The production is signed by O2.
