Alceu Costa Junior, founding partner of Grupo Take 5, explains why brands need to invest in training their employees
Founding partner and CEO of Grupo Take 5, specialized in training and corporate education programs, Alceu Costa Junior speaks in the following interview about the importance of brands investing in training their employees to foster engagement, innovation and productivity.
Well-structured training programs ensure a more solid alignment with the company’s principles and values, driving growth in areas such as sales, marketing and customer service, highlights the expert.
With a portfolio of clients such as Intel, Electrolux, Samsung, Roche, Siemens and Grupo Boticrio, the one-stop corporate training shop offers business intelligence and content production solutions, among others.
Learning culture
Brands that see the values of their employees and promote continuous evolution of their skills tend to stand out in the face of market challenges. Promoting a culture of continuous learning encourages creativity and the search for innovation in solving everyday challenges. Well-structured training programs ensure a more solid alignment with the company’s principles and values, driving growth in areas such as sales, marketing and customer service, among others. By investing in the training of their employees, companies encourage engagement, innovation, productivity, competitiveness in attracting new talent and strengthening their brands.
Efficiency
Qualification and training are the fundamental parts of what we call corporate education. A more informed, better trained and more capable team to deal with the countless possibilities of situations that a work situation presents contributes to more efficient companies. Every big brand, every big company needs to be aware of the knowledge and corporate education of their teams.
Talent retention
Corporate education nowadays is configured as a strategic and continuous process of developing employees’ professional and personal skills, knowledge and competencies. Any current educational process should be designed in an individualized, private way and focused on the specific needs of each individual. Autonomous learning has been immensely enhanced in recent times with almost unrestricted access to quality information. With little effort you can create a private learning journey on your own. This model makes the level of demand for learning content and training offered by corporations to their employees even higher. In addition to being planned to contribute to achieving the organization’s goals and objectives, good corporate education programs must also think about employees’ personal skills and expectations. Identifying this alignment makes employees feel recognized and valued, increasing the power to retain talent.
Tool
With an increasingly competitive market, in constant transformation and in search of the best customer experience, corporate education has become an essential tool for success. Companies of all sizes, from small commercial establishments, small businesses, startups, to large corporations, recognize the importance of investing in the development of their employees to achieve their strategic objectives. What changes depending on the size of the business are the technologies and solutions available in an accessible and competitive way. Some businesses structure training and education projects based on face-to-face classes and sessions, while others find online and distance solutions to take knowledge to their target audiences.
Read the full article in the propmark February 26, 2024
