Executive will lead the entity for the next two years; new term starts in April
Luiz Lara was re-elected as president of Cenp for a new two-year term. The decision was approved this Thursday (29) by the Superior Council of the Advertising Market Self-Regulation Forum.
The composition of the Executive Board maintains Dudu Godoy as vice-president and has as members Ana Carolina Castro (Advertisers), Cristiane Camargo (Elos Digitais) Fernando Justus Fischer (Communication Vehicles) and Roberto Tourinho (Agencies). Regina Augusto continues as executive director.
Lara took over Cenp in December 2021, with the mission of inserting Frum into an industry undergoing complete transformation, and reclaiming its relevance, reactivating the connection with the market.
In two years, this agenda advanced and Cenp redefined its values by updating its statute and revitalizing its governance. These movements were decisive for the reintegration of IAB and ABA, which returned to the decision-making table.
As a result, Cenp was able to bring together all industry representatives (agencies, advertisers, digital links and media outlets) in its Superior Council on equal terms for all of its 32 members.
The second term will begin in April.
“Two years ago, I accepted this mission because I believed that the collective will of all representatives of this market was fundamental to face the challenges of multiplatform and hyperconnected communication. And, today, I see a more plural environment, in tune with the impact of technology on business is certain that the defense of common interests is the key to the sustainability of this industry”, he said.
In addition to Cenp, Lara was president and vice-president of Abap. She was vice-president of Conar and member of the ESPM General Assembly. He also founded one of the largest agencies in the country, Lew’Lara \ TBWA, where he worked on building and positioning some of the main brands in the Brazilian market. He won several awards throughout his career, including Cabor, Effie and Colunistas.
Currently, chairman of the TBWA Group in Brazil and partner at TO BE GOOD, working in advocacy and communication.
