Executive Mariana Panhoni, the new executive director of Abap and arrives with the strategic mission of coordinating the implementation of the new phase of the entity as a space for articulating the advertising ecosystem.
Mariana’s arrival will be essential to implement the strategy of this binomial, which will focus on the sustainability of the sector, expanding and further strengthening relations with the various associations, associates, entities, regions and other areas of the sector”, says Marcia Esteves, president of Abap.
Consultant at Nomads Branding&Strategy, with an MBA from IE Business School in Madrid, Mariana was general manager at the startup Ultima School, global director of Marketing at Zankyou Weddings, and had previous work at companies such as Editora Abril, HSM and the American Chamber of Commerce.
Challenges are always inspiring and receiving this mission alongside the other members of the Abap board of directors is, without a doubt, a great joy, says Mariana.
The executive will replace publicist Alexandre Gibotti, who held the position at Abap for the last five years.
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